So, what exactly do you do?

 

Well, it depends. I suppose you could say I’m a shapeshifter.

In a former life I was an installation artist (Bachelor of Art, Studio Art). My professional career started off in museum collection management, museum education (Getty MUI Alum) and museum marketing (Master of Business Administration, Marketing).

I later focused on content marketing through writing and information design (data visualization, data journalism, visual explanations). I soon found myself doing user experience design (UX) for web and mobile technology in the public, private and not-for-profit sectors. An open mind, a persistent curiosity and the desire to influence the entire concept-to-product ecosystem  drove me from one skill to the other. I got addicted to giving people what they need, when they need it — which is why UX is perfect for me.

UX and Understanding People

 

If you look closely, you’ll see that I’ve always been in the trade of understanding people even when I was making artwork, designing mathematical models, or sifting through piles of data and turning them into pictures.

In economics research, I used mathematics to make sense of how and why people make the choices they make. I studied art history and worked at art museums to learn about how people used everyday objects to support their way of life or to imply their values and belief systems. I’ve also sifted through piles of survey data and market data to see patterns in human behavior; I helped others see these patterns in a more engaging way through visual data narratives.

I now use UX to make sense of the same objectives — this time around I’m armed with scribbles, post-Its, Sketch, InVision and Axure.

In the In-Between: Art, Data, Tech

 

I live most comfortably in the in-between: where seemingly disparate things intersect and remix. I love disciplines in their purest forms but am often much more interested in what happens when you force them together. An exploration between art and data once took me through museum economics research, for example. In this pursuit I built predictive mathematical models for art museum visitation and applied economic theory to art museums in order to evaluate the cultural, philosophical and political implications of their choices (Bachelor of Art, Economics).

Nowadays you can find me applying the skills I’ve collected (and the brand new ones I am working on) to points along a much more expansive gradient coloured by art, data, culture and technology.